Coca-Cola to women entrepreneurs: Become our partners

By Adva Saldinger18 March 2014

Devex reporter Adva Saldinger interviews Coca-Cola’s Charlotte Oades

Making soft drinks to empower women?

Not exactly, but Coca-Cola is increasingly realizing the benefits of helping women entrepreneurs in developing countries acquire the skill sets and training they need to break down the social, cultural and economic barriers they still face to become first pillars of their communities — and then business partners with one of the world’s corporate giants.

Charlotte Oades, Coca-Cola’s global director, women’s economic empowerment

“We think women are absolutely crucial, they are already pillars of the local communities … and of our own business. If we can encourage [them] to thrive, then the communities will thrive … and business will thrive,” Charlotte Oades, Coca-Cola’s director for women’s empowerment, told Devex Impact reporter Adva Saldinger at the the U.S. Chamber of Commerce Foundation’s International Women’s Day Forum in New York.

Click on the above video for more insights from Oades on how Coca-Cola is helping women entrepreneurs overcome myriad challenges and do business with the company through projects like its own 5by20 Initiative and a new 7 million pound partnership with the U.K. Department for International Development in Nigeria.

Want to learn more? Check out She Builds and tweet us using #SheBuilds.

She Builds is a month-long conversation hosted by Devex in partnership with Chemonics, Creative Associates, JBS International, the Millennium Challenge Corp., United Nations Office for Project Services and U.K. Department for International Development.

About the author

Adva%2520saldinger%2520photo
Adva SaldingerFollow@deveximpact

As a Devex Impact associate editor, Adva leads coverage of the intersection of business and international development. From partnerships to trade and social entrepreneurship to impact investing, she enjoys exploring the role the private sector and private capital play in development. Previously, she has worked as a reporter at newspapers in both the U.S. and South Africa. Most recently, she has been ghostwriting a memoir for a former child slave and NGO founder in Ghana.


Join the Discussion

Advertisement

Conflict in Context

Advertisement

Next gen aid worker (news)

Advertisement

IDB Science & Technology