Many NGOs have changed their name to better reflect their evolving priorities and areas of work. We spoke to three organizations who recently went through a branding refresh to get their tips on the process.
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Sophie Edwards is a Reporter for Devex based in London covering global development news including global education, water and sanitation, innovative financing, the environment along with other topics. She has previously worked for NGOs, the World Bank and spent a number of years as a journalist for a regional newspaper in the U.K. She has an MA from the Institute of Development Studies and a BA from Cambridge University.