Considering an NGO name change? 6 tips from those who have reimagined a brand

By Sophie Edwards 05 December 2016

Considering an NGO name change? Here are some tips from those who have reimagined a brand. Photo by: StockSnap

Changing your organization’s name can have huge benefits in terms of attracting new funders, crystallizing strategy and re-energizing staff — and can serve as a powerful tool to communicate the essence of what you do, according to three NGOs who have recently been through the process.

Many nonprofits, especially those founded in the last century, find themselves in need of a brand revamp in order to keep up with evolving priorities and new directions.

Devex spoke to Global Communities, Landesa, and PYXERA Global who have all recently reimagined their image. Here’s what the executives who led those efforts learned along the way:

1. Be clear about why you’re rebranding.

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About the author

Sophie Edwards

Sophie Edwards is a reporter for Devex based out of Washington D.C. and London where she covers global development news, careers and lifestyle issues. She has previously worked for NGOs, the World Bank and spent a number of years as a journalist for a regional newspaper in the U.K. She has an MA from the Institute of Development Studies and a BA from Cambridge University.