The 'underpinnings' of a rebranding

Vicki Escarra, CEO of Opportunity International, has successfully managed several organizational rebrands. Here's her take on the internal challenges she faced and what went on behind the scenes. Photo by: Opportunity International

With a keen eye toward building partnerships with individual donors, corporations and like-minded organizations, Vicki Escarra is charting a new path for Opportunity International, a nonprofit that provides innovative financial solutions and training to empower people, create jobs and build vibrant communities.

Escarra previously led Feeding America through the most significant period of advancement in its three-decade history, overseeing a massive branding transition and elevating it to become a $1.2 billion organization. Prior to this role, Escarra was the chief marketing officer for Delta Airlines.

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About the author

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    Kelli Rogers

    Kelli Rogers is an Associate Editor for Devex. Based on the U.S. West Coast, she works with Devex's team of correspondents and editors around the world, with a particular focus on gender. She previously worked as Devex’s Southeast Asia correspondent based in Bangkok, covering disaster and crisis response, resilience, women’s rights, and climate change throughout the region. Prior to that, she reported on social and environmental issues from Nairobi, Kenya. Kelli holds a bachelor’s degree in journalism from the University of Missouri, and has since reported from more than 20 countries.