The 'underpinnings' of a rebranding

Vicki Escarra, CEO of Opportunity International, has successfully managed several organizational rebrands. Here's her take on the internal challenges she faced and what went on behind the scenes. Photo by: Opportunity International

With a keen eye toward building partnerships with individual donors, corporations and like-minded organizations, Vicki Escarra is charting a new path for Opportunity International, a nonprofit that provides innovative financial solutions and training to empower people, create jobs and build vibrant communities.

Escarra previously led Feeding America through the most significant period of advancement in its three-decade history, overseeing a massive branding transition and elevating it to become a $1.2 billion organization. Prior to this role, Escarra was the chief marketing officer for Delta Airlines.

This article is for Devex Members

For full access to the content of the article sign in or join Devex.

About the author

  • Rogers kelli cropped

    Kelli Rogers

    Kelli Rogers is a global development reporter for Devex. Based in Bangkok, she covers disaster and crisis response, innovation, women’s rights, and development trends throughout Asia. Prior to her current post, she covered leadership, careers, and the USAID implementer community from Washington, D.C. Previously, she reported on social and environmental issues from Nairobi, Kenya. Kelli holds a bachelor’s degree in journalism from the University of Missouri, and has since reported from more than 20 countries.