LONDON — Emily Wight, a media officer with international aid agency Islamic Relief U.K., was expecting to have a quiet week helping to plan the organization’s long-term communications strategy. But then Beirut was hit by disaster. Islamic Relief teams immediately began responding to needs on the ground and Wight was tasked with responding to a flood of media enquiries.
“The press phone was off the hook,” she said. “I ended up pitching and coordinating broadcast interviews with our Lebanon country director and briefing him, writing a quote for him and drafting and securing a first-person piece that was published in Huffington Post U.K.”