How CRS uses recruiting to drive brand strategy

“It’s key to have that employment brand and have that tied into values and mission of the organization,” said Pamela O’Connor, executive vice president of human resources for Catholic Relief Services.

Devex spoke with O’Connor at the Devex Career Fair in Nairobi about how she is uniting her recruiting team with an CRS’ organizational-wide branding strategy.

About the author

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    Kelli Rogers

    Kelli Rogers is a global development reporter for Devex. Based in Bangkok, she covers disaster and crisis response, innovation, women’s rights, and development trends throughout Asia. Prior to her current post, she covered leadership, careers, and the USAID implementer community from Washington, D.C. Previously, she reported on social and environmental issues from Nairobi, Kenya. Kelli holds a bachelor’s degree in journalism from the University of Missouri, and has since reported from more than 20 countries.

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