A good campaign can really boost an NGO's brand and credibility to sustain its operations and push forward its advocacy, but cost remains a challenge. Several communications and marketing experts from top aid groups gave us a few tips on how to overcome that obstacle.
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Lean Alfred Santos is a former Devex development reporter focusing on the development community in Asia-Pacific, including major players such as the Asian Development Bank and the Asian Infrastructure Investment Bank. He previously covered Philippine and international business and economic news, sports and politics.
