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    • News
    • Long Story Short

    Long Story Short #8: The do's and don'ts of global development storytelling

    Do: Know your audience, let individuals tell their stories, tap into the universality of the human experience. Don't: Reinforce the white savior narrative, romanticize poverty, oversimplify. Devex Associate Director of Communications Carine Umuhumuza shares her top tips for creating engagement-worthy content in the era of social media.

    By Devex Editor // 28 March 2018
    The Facebook video https://www.facebook.com/facebook/videos/2229946433690035 is not available.
    Via Facebook

    Check out the video of this episode on our Facebook page. Want to listen to this episode on the go? Listen and subscribe: via iTunes | via SoundCloud

    Guest: Carine Umuhumuza, Devex Associate Director of Communications
    Host: Kate Wathen, Devex Engagement Editor

    What we covered:
    00:00 - Opening + icebreakers
    02:20 - Don’t: White Savior image
    08:20 - Don’t: "Poverty Porn"
    10:47 - 3 do’s for effective storytelling
    15:07 - Don't: Oversimplify complex issues
    17:50 - Examples of organizations getting it right
    20:42 - Audience question: Platforms that publicize humanitarian crises
    22:39 - Favorite Twitter storytellers?
    25:09 - Audience question: Best diaspora storytellers?
    26:30 - Best advice to development communicators

    Development communicators have a lot to balance — stopping the scroll, trying to go viral, and testing new strategies, all while trying to convey complex and sensitive stories. When it comes to success in #globaldev storytelling, there are a lot of do's, and a lot of don'ts. In this episode, Devex Associate Director of Communications Carine Umuhumuza shares her tips for success and examples of brands and campaigns that are creating engagement-worthy content in the era of social media.

    Additional reading:
    • On Message: Promoting progress in the social media era
    • 8 social media tips to start off 2018
    • How to start your executive on social media
    • What does it take to create better representation for women in humanitarian media?
    • Q&A: How to tackle fake news

    • Media And Communications
    • Social/Inclusive Development
    • Worldwide
    Printing articles to share with others is a breach of our terms and conditions and copyright policy. Please use the sharing options on the left side of the article. Devex Pro members may share up to 10 articles per month using the Pro share tool ( ).

    About the author

    • Devex Editor

      Devex Editor

      Thanks a lot for your interest in Devex News. To share news and views, story ideas and press releases, please email editor@devex.com. We look forward to hearing from you.

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