Employing sport, such as football, to communicate HIV messages is not new. But a new initiative aims to go further by transferring the technology to start and sustain a sport-based HIV campaign.
Two organizations based in Brighton, United Kingdom — Albion in the Community, which is the charitable arm of the English Championship league football club Brighton and Hove Albion, and charity group International HIV/AIDS Alliance — have started an initiative called Fighting Back Against HIV.
The group recently organized an intensive course on integrating football and programs on HIV and AIDS. The specialized training was attended by 18 social workers from 12 developing countries.
Upon their return to their countries, participants are expected to develop a proposal applying the lessons they have learned from the course. These will be submitted to the Brighton organizations for possible funding.
For every person getting started on antiretroviral medication, two others get infected. This is why creative solutions for preventing HIV are critical, said Sam McPherson, IAA associate director.
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