Ndidi Okonkwo Nwuneli — the first African leader of the D.C.-based ONE Campaign — is on a mission to reframe the continent.
“We need to shift this focus on: too risky, it’s a black hole, you’re never going to get your money out,” said Nwuneli, speaking to a crowd at Devex World last week. “No. Let’s actually find out if that’s the case.”
Nwuneli took the reins of the ONE Campaign earlier this year. Ever since, she’s been trying to get the world to think about Africa differently, and elevating calls from others on the continent who say they don’t want aid — but investment. From a stage in Washington, D.C., Nwuneli spoke about Africa’s potential, from the continent’s explosion of film, music, and fashion on the global stage to the fact that in 2023, more than $80 billion worth of remittances were sent from the African diaspora back to the continent.