In Kenya and Uganda many fruit farmers were seeing large portions of their crops go to waste at the same time Coca-Cola Co., one of the world’s largest juice companies, was looking to source products locally but struggling to do so.
Into that landscape launched Project Nurture, a public-private partnership between the Coca-Cola Co. and Technoserve with funding from the Bill & Melinda Gates Foundation. The project aimed to help farmers understand quality requirements from Coca-Cola, support local processors and establish key links to the multinational company.
Devex spoke with William Warshauer, the president and CEO of Technoserve, earlier this year about the partnership and the lessons learned about how to tackle supply chain challenges in a sustainable way. Watch the video above to learn more.
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About the author
Adva Saldinger@AdvaSal
Adva Saldinger is an Associate Editor at Devex, where she covers the intersection of business and international development, as well as U.S. foreign aid policy. From partnerships to trade and social entrepreneurship to impact investing, Adva explores the role the private sector and private capital play in development. A journalist with more than 10 years of experience, she has worked at several newspapers in the U.S. and lived in both Ghana and South Africa.
