With a keen eye toward building partnerships with individual donors, corporations and like-minded organizations, Vicki Escarra is charting a new path for Opportunity International, a nonprofit that provides innovative financial solutions and training to empower people, create jobs and build vibrant communities.
Escarra previously led Feeding America through the most significant period of advancement in its three-decade history, overseeing a massive branding transition and elevating it to become a $1.2 billion organization. Prior to this role, Escarra was the chief marketing officer for Delta Airlines.
Opportunity International now benefits from her expertise. The organization has been in operation for more than 40 years and just completed a rebranding to expand its reach and appeal to a wider variety of donors. So how does an organization stay relevant and current in a changing donor environment, and how does a leader successfully manage such a transition? Escarra took time out to talk to Devex.