Marketing and communication can be among the first activities cut when non-governmental organizations suffer budget loss. In some cases, this forces NGOs to assign communication tasks to those with insufficient expertise or abandon marketing efforts completely.
Costa Rica-based Fundación Galileo aims to fill the NGO marketing gap by identifying the most up-to-date Internet-based technology and disseminating it to nonprofit groups, primarily in Latin America.
Galileo also provides live video and audio coverage of events for its clients. It did just that, along with real-time blogging, when Galileo Marketing Specialist María del Mar Murrillo reported on the Encuentro Centroamericano de Microfinanzas in San Salvador, El Salvador, in September 2009.