Faced with the crisis caused by COVID 19, Hombro a Hombro, is leading the efforts of the business sector, in coordination with the Peruvian State, to bring prompt relief to the most vulnerable families. 

In 2018, they managed to bring over 27 thousand people in the high Andean areas during the frosts. This campaign unites the help of the Peruvian business community and the general public, generating a significant impact in the media and social networks.

SEP designed and developed this campaign in alliance with Ayuda en Acción.