The Communities they serve include the foremost leaders, thinkers, and organizers in the fields of arms control and nonproliferation, conflict prevention, human and civil rights, and electoral and judicial reform. They are leading efforts to provide innovative solutions to complex problems, promote positive engagement in meeting today's global challenges, and ensure the full participation of all Americans.

Their work is driven by their own background as issue advocates and their belief that the stronger the groups are, and the tighter their collaboration, the more likely they are to win real victories.

Their experience has proven that providing shared resources, eliminating duplication of effort, developing agreed-upon messages, and providing consulting advice and support can successfully shift media discourse and move issues forward.

Since their founding in 2008 they have played a central role in multi-organizational efforts to reduce Pentagon spending; challenge discriminatory policies and prejudice directed against Muslim, Arab and South Asian Americans; ratify the START nuclear arms treaty; challenge the unlawful treatment of terror suspects and detainees; publicize the warrantless surveillance of citizens; and push for a negotiated outcome to the stand-off with Iran. In 2013, they began working with the leading organizations in the United States who are reducing the corrosive influence of money in politics and ensuring a fair court system.

ReThink Media was founded with a clear mission: to provide their member groups and the campaigns they serve with affordable access to state-of-the-art media technologies, communications training, professional media outreach support, reporter intel, strategic messaging advice, and both public opinion and media analysis––and ultimately, to help them win.