George Njuguna is a development finance professional with over 12 years of experience across Sub-Saharan Africa. His expertise spans agri-food market systems, seed systems, expanding access to finance, impact investing, and creating decent work opportunities for underserved groups—particularly women and youth—driving systemic change across markets and institutions. Currently, George leads Seeds2B Africa Limited, an agri-social enterprise offering comprehensive services including seed variety trialing, variety registration, licensing support, market entry facilitation, and bulking and distribution of certified, disease-free Irish potato seed. George has a strong track record in program management and has held various leadership roles, where he is recognized for providing strategic guidance and delivering impactful projects
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