Campaign Strategist

Job Description

KEY INFORMATION
Job Title: Campaign Strategist
Sector: Communications, Campaign, Research, Planning, Data Analysis, Reporting, Environment, Plastic Waste
Position Type: Consultancy, part-time
Duration/Level of Effort: 60 days
Position Location: Jakarta, Indonesia

SUMMARY OF THE PROJECT

Field Support Services Project (FSSP) Indonesia is a five-year project (October 2019 – October 2024) funded by Global Affairs Canada (GAC) and managed by Cowater International. FSSP provides administrative, financial, procurement, and logistical services, as well as support to the in-country development programming for the Government of Canada through the provision of technical specialists in gender equality, governance and human rights, and environment and climate action and assisting GAC in procuring and managing local development initiatives. These programs take place in Indonesia and the ASEAN regions.

SUMMARY OF THE POSITION

Global Affairs Canada (GAC) requires the services of a Campaign Strategist (the Consultant) to support TKN PSL (Tim Koordinasi Nasional Penanganan Sampah Laut) in implementing various measures to facilitate efficient dissemination, promotion, and community outreach efforts to foster greater inclusivity and sustainable collective impact. This approach will contribute to ensuring that the forthcoming International Legally Binding Agreement ‘Global Plastics Treaty’ serves as a cornerstone for catalytic change with a sense of shared ownership of the outcomes.

KEY RESPONSIBILITIES

GAC requires the services of a national expert with solid knowledge in communications, public relations, media relations, public campaign management, social media management, marketing communications, digital marketing, or related roles within the environment and plastic pollution issue.

DESCRIPTION OF SERVICES

The main objective of the initiative is to support effective publication, socialization and public engagement strategies to ensure greater inclusivity and sustainable collective impact of the Global Plastic Treaty. The scope includes but not limited to the following tasks:

1. Engage all sectors of society in understanding the accomplishments, obstacles, and future plans of collaborative initiatives aimed at tackling plastic pollution, particularly in the marine environment.
2. Foster public involvement in the co-formation of the Global Plastics Treaty through an array of awareness-raising initiatives and collaborative dialogue, encompassing deliberation on pivotal treaty matters and innovation creation to address the challenges in the INC procedure.
3. Devise all-encompassing communication strategies with important stakeholders to facilitate the approval of the upcoming Worldwide Plastics Treaty in order to steer the path towards agreement and effectiveness.
4. Endorse transformative societal change to end plastic pollution, including in the marine environment, with action-oriented outcomes.

Target Audiences

Government Representatives, Civil Society Organizations (CSOs), private sectors, and general public.

The expected services of the Campaign Strategist will include, but not be limited to:

1. Working on a day-to-day basis under the direction of the Programme Coordinator of TKN PSL to complete public engagement related tasks with a team approach;
2. Conduct Survey Report to analyse the public interests towards the issue of plastic pollution, waste management, and Global Plastics Treaty using the digital survey method that developed along with Sustainability Policy Expert, which later to be overseen by Communication and Stakeholder Engagement Expert;
3. Design campaign brands and create the strategic timeline to ;develop work plan and implement the campaign activity, including copy, visuals, videos, and other multimedia elements;
4. Perform as the co-author of Communication Strategy Handbook to provide their expertise in communication strategy within digital media communication and relation within media companies and public, by working together with Communication & Stakeholder Engagement Specialist and Sustainability Policy Expert;
5. Prepare articles in the media to effectively communicate key takeaways from INC-3 and Global Plastics Treaty toward INC-4 to the general public by working with Communication & Stakeholder Engagement Specialist, Sustainability Policy Expert, and Ministry of Environment and Forestry (MoEF);
6. Manage communication with influencers, prominent public figures, or activists, speakers, and experts in the field of plastic pollution and sustainability issues;
7. Identify and monitor trends, patterns, and insights from campaign data to make data-driven recommendations for optimization through key performance indicators (KPIs);
8. Provide regular updates on campaign progress to stakeholders and leadership, highlighting successes and potential areas for improvement;
9. Translate public engagement activities’ outcomes from the insight report of the project social media activity and insights from all the events in the form of Public Outreach Report.

The Campaign Strategist is expected to work in close coordination with TKN PSL and FSSP to produce deliverables as follows:

1. Work Plan, which includes:
2. a) Content brief for Public engagement, Competition and Convention.
3. b) Grand content plan, content timeline from November 2023 to May 2024, survey plan and event branding;
4. c) Communication design and target for public outreach;
5. d) Market research for digital campaigns.
6. Outline of Survey Report, which include designing digital survey method and materials with Sustainability Policy Expert.
7. Survey Report, which covers results and analysis of public digital surveys.
8. Public Outreach Report, which covers discussions highlights, participants feedback, and lessons learned from the 1st Convention (e.g., engagement from audiences, Social Media Analytics, collaboration with media partners, etc.).
9. Article, containing progress of Global Plastics Treaty (key takeaways from INC-3, INC-4, important measures laid out in Zero Draft, etc.) co-author with Communication & Stakeholder Engagement Specialist, Sustainability Policy Expert, and MoEF.
10. Communication Strategy Handbook (co-author) with Sustainability Policy Expert and led by Communication & Stakeholder Engagement Expert.

JOB REQUIREMENTS

Educations:

Master’s Degree in marketing, communications, business, public relations, or any other related fields with at least 5 years of experience in the field of public relations or media.

Required skills and experience

The Consultant is expected to possess skills and experience in the following areas:

Experiences:

1. Proven experience (at least five years) in public campaign management, social media management, marketing communications, digital marketing, or related roles within the environment and plastic pollution issue (preferable with those who delve into the topic of Global Plastic Treaty and INC).
2. Experienced with various marketing channels, including social media (e.g tiktok, instagram, X Twitter, YouTube), email marketing, paid advertising, etc.
3. Demonstrated strong affinity in developing communication strategies and campaigns on environmental issues such as plastic pollution, marine debris etc.
4. Familiarity with Government Agencies, United Nations (especially UNEP), NGO, stakeholders, media companies, environmental key figures and others.
5. Strong affinity with environment and sustainability–themes projects, preferably proven with projects portfolio.

Competencies:

1. Proficiency in conducting thorough research and analysing data to inform strategy development and decision-making (e.g survey, literature review).
2. In-depth knowledge of plastic pollution and waste management issues, including an understanding of relevant international agreements and treaties.
3. Proficiency in marketing analytics tools (e.g., Social Media Analytics, Google Analytics, Adobe Analytics, etc.).
4. Strategic ability to see opportunities, design innovative approaches backed by strong analysis and planning.
5. Have a strong sense for messaging, themes and techniques that resonate with the media in general.
6. Strong project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
7. Excellent written and verbal communication skills, both in English and Bahasa Indonesia.
8. Keeping abreast with the latest trend in sustainability, plastic pollution issue, Global Plastic Treaty, INC events and online discourse among societies.
9. Able to work with the distillation of large amounts of information for diverse audiences, and the synthesis and translation of scientific information, concepts and language into clear, compelling content on multiple platforms for non-technical audiences.

Language Proficiency

The Consultant must possess the following levels in English:
Oral = 4 – Advanced Professional Proficiency
Reading = 4 – Advanced Professional Proficiency
Writing = 4 – Advanced Professional Proficiency

Employment Conditions:

The Consultant will work from his/her home base in Jakarta with nonvirtual/virtual meetings/interviews with TKN PSL, MoEF, GAC and relevant partners. As necessary, in producing analysis/report/briefs, the Consultant will need to do his/her own literature review and perform triangulation by interviewing experts.

The Consultant will submit deliverables to TKN PSL in Jakarta. Payment is conditional upon satisfactory delivery of the assignments. If travel to other regions or cities is necessary, all necessary costs will be borne by GAC, through the Field Support Services Project (FSSP).

The total expected duration of the assignment is up to 60 days. All reports must be finalized and submitted within this period. The Consultant is expected to start on second week of November 2023 until May 2024.

Payments will be processed monthly upon the presentation of a timesheet and invoice detailing the level of efforts for each deliverable

APPLICATION PROCESS

Candidates are encouraged to apply not later than 17 November 2023.
For your application to be considered, please upload your documents as followed:

1. CV indicating all past experience from similar projects, as well as the contact details (email and telephone number) of the Candidate and at least three (3) professional references.
2. Brief statement as to why the individual considers him/herself as the most suitable for the assignment.
3. Financial Proposal shall be submitted in the following format:

• The financial proposal should specify an all-inclusive daily rate for up to 60 working days;
• The financial proposal must be all-inclusive and take into account various expenses that will be incurred during the contract, including: the daily professional fee and when applicable any other relevant expenses related to the performance of services under the contract, not including travel expenses.

Cowater International is an equal opportunity employer, basing employment on merit and qualifications as they relate to professional experience and position expectations. Cowater does not discriminate against any employee or applicant on the basis of race, religion, sex, gender identity, disability, age, or any other basis protected by law.
We thank all applicants, however only those shortlisted will be contacted.

About the Organization

ABOUT US

With more than 35 years’ experience, Cowater International is a global leader in management consulting services specializing in international development and has managed the implementation of over 800 projects in more than 80 countries around the globe. We work with governments, partner organizations, communities and civil society to design and implement sustainable solutions that generate lasting social, financial and environmental impacts. Our adaptive approach to management has led to our yearly award-winning work and recognition as one of Canada’s Best Managed Companies since 2017. Headquartered in Ottawa, Canada, Cowater International also has corporate offices in Montreal, Quebec; London, United Kingdom; Nairobi, Kenya; and Brussels, Belgium, in addition to project offices in a wide variety of other locations across Northern and Sub-Saharan Africa, the Middle East, Latin America, the Caribbean and Asia.

We thank you for your interest in building a better tomorrow with Cowater International.