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    • Opinion
    • Opinion: Media and Communications

    Development leaders must win the narrative battle or disappear

    Opinion: Most people can name the leaders of Tesla and Meta, but not the heads of organizations protecting climate, democracy, and nature. In today’s media landscape, that invisibility is a death sentence.

    By Bijan Farnoudi // 13 January 2026

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    The United States’ announcement that it will withdraw from 66 international organizations confirms a trend: The wondrous story of a world where power answers to rules — and cooperation protects everyone, especially the vulnerable — is now on life support. 

    The U.S. withdrawal is not an exception but the most visible example of governments turning their backs on the institutions they created. In 2024, for the first time in nearly 30 years, France, Germany, the United Kingdom, and the United States all cut overseas development aid — a trend that has since accelerated. 

    Critics are right that the story of global solidarity was applied unevenly, and often cynically. But it still shaped the imagination of billions, helped avert crises, and saved countless lives. In the shadow of two world wars, it gave rise to norms such as international law and institutions, including the United Nations. 

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    More reading:

    ► Did the aid sector really screw up its communications strategy? (Pro)

    ► CARE CEO: Time to think again about how we talk about aid (Pro)

    ► How can NGOs leverage their effectiveness in the post-aid world?

    • Democracy, Human Rights & Governance
    • Media And Communications
    Printing articles to share with others is a breach of our terms and conditions and copyright policy. Please use the sharing options on the left side of the article. Devex Pro members may share up to 10 articles per month using the Pro share tool ( ).
    The views in this opinion piece do not necessarily reflect Devex's editorial views.

    About the author

    • Bijan Farnoudi

      Bijan Farnoudi

      Bijan Farnoudi is the former spokesperson for ex-U.N. Secretary-General Kofi Annan and has led communications for some of the world’s best-known nonprofits. He founded The Coms Network, which brings together purpose-driven communicators, and he advises executives on finding their voice and championing their cause.

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