Sweden redesigns aid brand

    Swedish International Development Cooperation Agency's logo. Photo by: Sida

    Sweden’s development cooperation is set to have a new look in a move that appears on trend with major donors’ push for increased visibility for their aid programs.

    The use of the new badge is expected to boost openness and accountability of the Swedish aid program, according to a news release from one of the country’s embassies. It is to be used on “all communications about Swedish development cooperation” financed by the Swedish International Development Cooperation Agency.

    With the adoption of this new badge, Sweden joins the United Kingdom in the list of donors that have recently rebranded their development programs. Britain unveiled its new aid logo June 25.

    Sweden, like the United Kingdom, is a member of the Development Assistance Committee of the Organization for Economic Cooperation and Development. It spent $5.6 billion in official development assistance in 2011, according to OECD data.

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    About the author

    • Ivy Mungcal

      As former senior staff writer, Ivy Mungcal contributed to several Devex publications. Her focus is on breaking news, and in particular on global aid reform and trends in the United States, Europe, the Caribbean, and the Americas. Before joining Devex in 2009, Ivy produced specialized content for U.S. and U.K.-based business websites.