Marketing and Media Manager

Job Description

Position Summary

Reporting to ILI’s Executive Director, the Marketing and Media Manager leads and implements ILI’s marketing and communications strategy to enhance the visibility and impact of its programs. This role creates, executes, and manages marketing campaigns, including routine promotional emails, social media engagement, and digital advertising, while maintaining ILI’s online presence through website updates and the production of digital and print materials such as articles and an annual brochure. Their responsibilities include creating compelling visual and written content across platforms, collaborating with internal teams and external partners, and ensuring consistent, high-quality branding across all outputs. The ideal candidate holds a bachelor’s degree in marketing or related field; brings at least two years of relevant experience (preferably in international development); demonstrates strong writing, editing, and organizational skills; and is proficient in Canva, Adobe Creative Suite, WordPress, Microsoft 365, social media management software, email automation software, among other relevant software.

Key Responsibilities

Lead Marketing Strategy

• In collaboration with the Executive Director and other team leads, develop and implement ILI’s annual marketing and communications strategy with the goal to increase overall awareness of ILI’s work and services, and increase attendance in ILI’s training and educational programming
• Update and implement ILI’s brand guidelines
• Develop creative and written content as well as visuals
• Tracking and reporting on strategy performance
• Manage marketing budget

Social Media and Communications:

• Lead, implement, and report on email campaigns and audience growth
• Manage email automation software
• Manage all social media accounts (LinkedIn, Instagram, and Facebook)
• Develop and implement social media and other digital media ad campaigns
• Manage social media management software – e.g., Hootsuite, Buffer, others.
• Track and report on social media and other digital media performance

Website and Other

• Oversee and manage ILI’s website, updates, and content (draft content, articles, blogs, etc., update visuals as needed)
• Report on website analytics and web performance
• Lead and produce all print materials including ILI’s annual brochure
• Assist with graphic design for ILI reports and other outputs
• Provide all marketing and creative support for events
• Lead and mentor marketing interns
• Maintain external relationships relevant to marketing and communication plans, collaborate with clients in co-branding and promotion

Qualifications

Required

• A bachelor’s degree in marketing, communications or related fields
• A minimum of two years of full-time work experience leading and implementing marketing strategy
• Proficiency in marketing and analytical software, e.g., Adobe Creative Suite, WordPress, Canva, Microsoft 365, email automation software, social media management software, and other relevant software
• Strong organizational skills and proven experience with completing projects on tight deadlines, within budget, and managing multiple projects at a time
• A skilled writer and editor with a strong grasp of audience engagement, brand voice, and promotional best practices
• Ability to clearly interact across departments and with staff at all levels
• Ability to work independently and show good judgment

Preferred

• Experience working with international clients, in international development or non-profits
• Familiarity with marketing of training or educational programs
• Experience with website development

About the Organization

The International Law Institute (ILI) is a non-profit organization that builds resilience and economic empowerment through the rule of law. Over 70 years, ILI has worked with more than 180 governments, all of the principal multilateral financial institutions, and international legal standards setting bodies, and tens of thousands of legal practitioners and other officials on professional development and legal/regulatory reform. We seek an experienced marketing manager to promote our capacity building programs on policy, legal, and regulatory matters. See www.ili.org for more details.

Benefits

• Salary range: $55,000-68,000
• Health, dental, and vision insurance
• 401(k) with 6% employer match
• Paid time off and holidays

More Information